360 Video

360 Video

We have all heard of 360 Video, perhaps you have seen it on Facebook recently or on Youtube! Well, 360 Video is here to stay and accessible to everyone. One phrase says it all – Capture Everything!

Think of traditional video, you are seeing one small frame a scene, we have become accustomed to this and really do not miss the other pieces. This is because since most of us can remember we have only had that little square or now it is a rectangle to view films or video.

Of course, TV shows and Movies will continue to use this method into the future as far as i can see because it is a way of really dialing into the story and content. We now have another option, 360-degree video.

We used to hear about our first steps second hand before the camera. Once the Camera became common place we may have seen pictures of our first steps, then 35 mm film and later Handy Cam’s would show us those first steps.

Now you have the opportunity to not only capture those first steps on film, but the whole environment you were taking those first steps in – with 360-degree views! This is powerful, simply you are now able to Capture Everything!

This 360-degree video technology has become more affordable in the last 12 months, you can now pick up a 4K 360 Degree Camera for under $200.

This is a game changer, you will be able to whack your Google Cardboard or Virtual Reality Headset on and watch as if you were there. Or share on Facebook and allow your friends to scroll around or use your smartphones gyro sensor to look around the video.

Youtube has a large collection of 360-degree video, check them out

Vimeo, the other large player in online video has recently allowed 360-degree video content to be uploaded to their site as well. 

So you can see that these giants of online video are taking 360 seriously, it will not be long until everyone is using 360 degree Camera’s here in Australia.

On a recent trip to China I discovered that 360 degree video is firmly entrenched and popular amongst the Chinese. They have really adopted this format and cannot get enough of it to record their memories. This trend has caught on in the United States but not to the extent it has in China yet.

Of course, Australia can have a slight lag when it comes to jumping onto technology but we have seen a definite uptake on the need of 360 degree video here.

So, if you are thinking of jumping into 360 videos, this is a perfect time. Have a look at some of our  360 Camera’s here and remember, Capture Everything!

Ken Lee

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