Google Cardboard the Perfect Marketing Giveaway

Google Cardboard Marketing

Google Cardboard the Perfect Marketing Giveaway

The Google Cardboard Headset, the perfect marketing giveaway product! We help hundreds of businesses across Australia increase brand awareness and loyalty by the way of our Custom Google Cardboard Headsets.

Our Cardboard Headsets are often sought after a business prepares a Marketing Experience that contains Immersive 360 Content. This can be in the way of a short 360-Degree film or Advert for themselves or clients through to progressive Real Estate Agents and Developers that utilise 3D 360-Degree Virtual Tours.

The Google Cardboard is the perfect device in to get those experiences or have people teleport in a way to your location. You see, once you look at a 360-Degree experience in VR mode, it really is as if you are there.

The benefit of getting your own Custom Google Cardboard Headsets made up is that you can convey any message or feeling you want on them. From a simple logo and company colours through to complicated patterns and designs or even photographs overlaid with creative work.

The Google Cardboard does last for quite a while, I have been using the same headset for nearly a year and it is still fine. So, someone is given your Headset at an event with your branding and messaging on it, they take it home.

Other people such as family and friends may want to have a go all the while your specific messaging is front and centre providing a feeling of cutting edge technology and excitement. What a wonderful feeling for someone to have about yours or your customers brand, you cannot get that with the traditional USB sticks with catalogs stuffed onto them.

So, here are some points in why Custom Google Cardboard Headsets are the perfect marketing giveaway.

  • Allow people to be immersed into your world and have them excited to experience this.
  • Provide fun and excitement with your marketing.
  • Provide Exposure, people actually look at the design and take in your brand and messaging.
  • Shows your company to be fresh and innovative as you are using such a new exciting technology
  • This, in turn, shows that your business is on or ahead of the curve.

If you are interested in speaking to us about Custom Google Cardboard please fill out the form on this page or send an email to sales@austechvr.com.au or call on 1300 850 353.

Shooting 360 Video

360 still

Shooting 360 Video

At AustechVR we believe that 360 Video going to take Australia by storm. We will detail some handy hints on Shooting 360 Video to ensure you get the best out of your equipment.

The major difference between 360 Video and Standard video is frame! With a standard video you could choose exactly what to fill your frame with and it did not matter what was to the side of that as your audience could not see it.

With 360 video, there is no frame! This poses many issues and makes you think a little more about what and how you are going to film. This could be a problem or it could be a positive for your footage but what it really does is changes everything!

So let us dive into some points that you may have to think about when creating 360 Video.

 

Frames

No Frames, you have to be aware of your surroundings! Let’s just say you cannot film in a studio anymore where to the left and right there is a mess and people doing whatever. Simply that all becomes part of the video!

This also provides an opportunity to start thinking out of the box and finding unique places to film. You are able to show off your environment in full detail, this is great for unique spaces and of course, a never-ending supply of natural environments.

Just look at that Eagle Video above for a perfect example.

Being in Shot

Most of the time you will not want to be in shot unless you are carrying something like our Pluto 360 Camera for Android! So, if you do not want to be in shot you will need to look for a place to hide or even take yourself out in post production.

Thankfully nearly every 360 Camera is operated via Phone App, Ipad App or Workstations so if you need to be in another room or around the corner this is not a problem.

There is another trick, if there are loads of people around just sit yourself down and act casual, no-one will ever notice you!

Or, if you are a vlogger, this is no problem at all. 🙂

360 Brisbane Eye from AustechVR on Vimeo.

Zooming in

You cannot zoom in on certain things, so you have the option of either cutting then moving the camera closer to object X or you move the camera whilst filming to object X. This can be with a dolly system, remote control or even Drones if your Camera is small enough. This takes us to the next point, motion sickness.

Motion Sickness

If you walk around with a 360 Camera the chances are that you will be moving it up and down with each step. Imagine being on a ship with the horizon rising and falling as you look out, the same thing happens with the horizon on your footage and can cause motion sickness very quickly.

So, it is advisable to get creative with where you place your camera and aim to film from one spot. If you need to move there is nothing wrong with stopping the filming process and then cutting the next scene in.

As mentioned above, you can use a dolly system where you pull your camera along, remote control vehicles or Drones. Another great tool to use is a vehicle, you can attach the Camera to a vehicle and drive around, there will be no rising and falling horizon.

Stitch Lines

Stitching is what must happen to ensure that all your Cameras on your 360 Rig come together smoothly. Most stitching these days is done on Camera, in App or with software either in the Cloud or on your computer.

Know where your stitch lines will be, to do this experiment and check your footage so that when you are filming something say a person they are not standing between two cameras and being stitched together.

Stitch lines still do exist but they are not as pronounced as they used to be with earlier cameras but they can still pose a problem if you are not aware of them.

Hosting 360 Content

There are many ways to share your 360 Content these days. My favorites are Youtube, Vimeo, Facebook and VeeR TV  These platforms have millions of thirsty consumers ready to watch your 360 videos!

Of course, 360 Video is able to be viewed in Google Cardboard Headsets or any other Virtual Reality Headset. Simply go into VR mode and the screen splits into two so that you have one screen for each VR Headset Lens and you are suddenly immersed in the video! It is as if you are there and it is magic!

Be aware that when you have your video hosted the quality will drop due to compression methods used by hosts. As long as you are aware of this then you will not be upset.

I hope this short article gives you something to think about and makes your journey into 360 Video that little bit easier.

 

iPhone VR

Red Virtual Reality Headset

iPhone VR

We get this question asked of us a lot, do your VR Headsets work with iPhone? The answer is, yes! Our VR Headsets work with your iPhone and will provide you with iPhone VR!

We have 2 Virtual Reality Headsets suited to the iPhone. the one we recommend is our amazing

The VR Headset we recommend is our amazing VRGo Headset. It is completely portable, has amazingly clear Lenses for the best possible experience and also allows your camera to be visible which will really help when Apple starts using Augmented Reality.

Our VRGo Virtual Reality Headsets are priced very attractively and will provide you with the perfect solution when trying VR iPhone.

The next Headset we have that works with your iPhone is the Google Cardboard Headset. These come in at $15 and offer you a basic entry level experience and is perfect for viewing 360 Video or many Virtual Reality Experiences available on iTunes.

This is perfect if you have a bunch of people you are buying for or you need a Custom Virtual Reality Solution for your next event. The Google Cardboard can have a massive impact on your Marketing and will suit iPhone and Android phones so no-one misses out.VR Iphone

With the iPhone being so popular here in Australia we are finding more and more people are searching for the perfect VR Headset for iPhone VR.

The prerequisites for experiencing VR on your iPhone is that you must have iOS 8.0 or above. Essentially any iPhone 6, iPhone 6S, iPhone SE or above comes with iOS 9 and is ok, we believe that even the iPhone 5 should work although they are a little on the small side.

VR iPhone

We also offer a VR Shinecon Bluetooth Remote Control that you can pair with your iPhone and enjoy many VR games. If you do a search in iTunes for iCade VR you will find many games that will allow you to use this handy Remote Control.

Choose AustechVR as your iPhone VR Provider.

 

360 Video

360 Video

We have all heard of 360 Video, perhaps you have seen it on Facebook recently or on Youtube! Well, 360 Video is here to stay and accessible to everyone. One phrase says it all – Capture Everything!

Think of traditional video, you are seeing one small frame a scene, we have become accustomed to this and really do not miss the other pieces. This is because since most of us can remember we have only had that little square or now it is a rectangle to view films or video.

Of course, TV shows and Movies will continue to use this method into the future as far as i can see because it is a way of really dialing into the story and content. We now have another option, 360-degree video.

We used to hear about our first steps second hand before the camera. Once the Camera became common place we may have seen pictures of our first steps, then 35 mm film and later Handy Cam’s would show us those first steps.

Now you have the opportunity to not only capture those first steps on film, but the whole environment you were taking those first steps in – with 360-degree views! This is powerful, simply you are now able to Capture Everything!

This 360-degree video technology has become more affordable in the last 12 months, you can now pick up a 4K 360 Degree Camera for under $200.

This is a game changer, you will be able to whack your Google Cardboard or Virtual Reality Headset on and watch as if you were there. Or share on Facebook and allow your friends to scroll around or use your smartphones gyro sensor to look around the video.

Youtube has a large collection of 360-degree video, check them out! 

Vimeo, the other large player in online video has recently allowed 360-degree video content to be uploaded to their site as well. 

So you can see that these giants of online video are taking 360 seriously, it will not be long until everyone is using 360 degree Camera’s here in Australia.

On a recent trip to China I discovered that 360 degree video is firmly entrenched and popular amongst the Chinese. They have really adopted this format and cannot get enough of it to record their memories. This trend has caught on in the United States but not to the extent it has in China yet.

Of course, Australia can have a slight lag when it comes to jumping onto technology but we have seen a definite uptake on the need of 360 degree video here.

So, if you are thinking of jumping into 360 videos, this is a perfect time. Have a look at some of our  360 Camera’s here and remember, Capture Everything!

Google VR Teams up with HTC Vive

Google VR

Google VR and HTC Vive

A lot has been announced by google at it’s annual Google I/O conference and it was all good for Google VR. At the time of writing this, we are only halfway through Day 2!

Let us start with the news that HTC and Google are both partnering up to create a new standalone VR Headset that will be powered by Daydream. Lenovo is also working with Google to create its own standalone VR Headset as well.

htc-vive-daydream-headset-640x360

We are all hoping that this brings a full and complete Virtual Reality Experience without being tethered to a high powered graphics card in a computer like the amazing HTC Vive or Oculus Rift Headsets. As you can see by the video below it looks very sleek so it will be awesome to get our hands on these headsets when they do come out and see what they can do.

Now, will we get 6 Degrees of Freedom? (6DoF) Google announced that these new systems will be using a positional tracking system called WorldSense which improve tracking by a fair way over previous Daydream devices.

Worldsense is built with an inside-out tracking technology that means that external sensors are not used. This will improve immersion into the VR world you are experiencing over the phone based experience many are used too.

Will it be Vive like? The jury is out, I am sure that there will be more information filtering out on the interwebs as the release date comes closer. Take a look at what Google show us in the promo below, it shows that we can dodge and move our heads. I am sure accesories for hands and hopefully feet will be released to allow more movement.

But there is more, WorldSense also maps the world around you. Check out this animation that was released day 1 of Google I/O. This is very cool and opens up a lot of possibilities for these new headsets and technology.

The price of these new devices will be similar to what the HTC Vive is now. The great thing is that you do not need to buy a PC and install a high powered Graphics Card into it. Also, there will be no installation factors such as laying cables etc when preparing your VR area. In fact your VR Area can be anywhere you please.

Recommended VR Apps

Queen Bohemian Rhapsody Experience: 

This is by far the most amazing thing I have seen on my Headset, with the headphones on the sound was astonishing. But the feeling that you were floating in some kind of nirvana watching a most impressive visual experience was astonishing.

Bohemiam Rhapsody VR

Within:

This is an App that impresses me so much each time I use it. We often use this App as a Demo to just what your Headset can do and it never fails to disappoint. Within is a leading edge Virtual Reality App that takes you into an immersive 360 degree world.

Withing VR App

JauntVR App

This is a mighty App that will provide you with hours of high class entertainment. It is up there with Within for quality short films that really show off the power of Virtual Reality and our Headsets.

 

Invisible JauntVR

Google Cardboard App

: This is an App that you must have on your phone if you own a phone based Headset. It contains demo’s to get you started and includes things such as:

  • Earth
  • My Videos
  • Tour Guide
  • Exhibit
  • PhotoSphere
  • Arctic Journey

 

Google Cardboard App

Full Dive VR:

This outstanding App is essentially a VR Navigation Platform and it enables you to browse many types of content such as 360 degree and 3D videos. Feel like base jumping well get strapped in because you will literally be falling through the sky and looking around whilst doing so. Be part of a Horror flick in VR, well that is here too although a bit scary. Content here is divided into genres so you can really dive into whatever takes your fancy at that time.

VR Navigation Platform and it enables you to browse many types of content such as 360 degree and 3D videos

This App has loads of features, they are listed below:

  • Youtube: Stream all YouTube Videos in VR
  • 3D Youtube: Stream 3D YouTube Videos in VR
  • 360 Youtube: Stream 360 Youtube Videos in VR
  • VR Video Player: Play all videos on your phone as though you are in a movie theater.
  • VR Browser: Browse anything on the Internet in VR
  • VR Camera: Take pictures and Video in VR
  • VR Photo Gallery: Store and Access your pictures and video in VR
  • VR 360 Photo Gallery: Store and Access all your 360 photos
  • VR Market: Access all VR Apps on your phone

Fulldive VR

Apollo 15 Virtual Reality App:

This is a fantastic App, ever dreamed about landing, Walking and Driving on the moon? Of course you have! We go into this App in detail in this Blog Post but this is something you really need to try yourself!

Apollo 15 mission on the moon

NYT VR:

This is a neat App, it combines news, documentaries, short films and experimental VR projects and this will keep you entertained for some time.

NYTVR Walking New York

Google Street View:

We know Google Street view from Google Maps and it is a very useful and interesting tool. Let me tell you it is much better with a VR Headset!

Orbulus for VR

Orbulus is a wonderful App and will allow you to fully immerse yourself into the world of Virtual Reality. You can travel to different parts of the globe and experience things such as the New Years Fireworks on Hong Kong’s Harbour.

OrbulusVR

YouTube:

YouTube is brilliant for Virtual Reality and works perfectly with our Headsets. Just do a simple search on your phone for 360 Video and you will see endless results pop up.

YouTubeVR

Google Arts and Culture:

This is a really good App for anyone interested in the Arts! Why, you can really dive into different Gallerys with Virtual Tours and look up so much art through this amazing App. If you want to find out a bit more about the Google Arts and Culture App read this article we posted on it.

VR Roller Coaster:

Everyone has seen the videos of people riding a Roller Coaster whilst wearing a Headset! Well, here is one of many Apps that you can download to experience this great bit of fun. It will really show you what you can do with VR, looking around, feeling like you are in a different space! It is worth doing once and showing your friends the power of VR, people love it.

VR Apps Google Cardboard

Dive Deep:

Dive Deep takes you deep down into the ocean where you will swim with Sharks, Dolphins, Whales and other fish. It is a brilliant experience which allows you to dive without getting wet and it is completely 360! A lot of fun and worth checking out.

DiveDeep VR

VeeR 360 Video

VeeR 360 Video

VeeR 360 Video

We have a new favorite App and Service. It is called VeeR and if you enjoy or create 360 Video then this app is certainly for you.

What is VeeR? Well, VeeR is a network of 360 Video and Photographs that are uploaded by people around the world that have 360-degree cameras. We first got onto it by word of mouth, we were posting our 360 content onto Youtube and were told to have a look at VeeR!

We were not disappointed when you open the VeeR App up and secure it into your VR Headset or Google Cardboard you are all of a sudden in another world. How it works is that there is random 360 content shown, you simply watch a video in immersive 360, when that finishes another video then starts. The content you see will cover all genres so diversity makes for a more interesting viewing experience.

VeeR App

We tend to only watch stuff that we think we are going to enjoy, but when you do not have to choose what is next it can really open your exposure to a variety of techniques, great story lines or just amazing vistas.

In addition to watching great random content, you can also personalize your viewing tastes so it really has something for everyone.

If you happen to not like a video, just use the navigation menu that pops up when you click your headset button and move to the next video. It really is great.

If you are a content creator the news is even better. Once you upload your content to VeeR 360 Video you will see that you get loads of views and engagement. As well as this you also get exposed to many different techniques and ideas on how to create effective 360 content.

We have a channel on VeeR, you can find us at http://veer.tv/vr/Austechvr. Just for a comparison, have a look at our Youtube page and you will see the distinct difference in views on the same video content.

You can Download VeeR for both Iphone and Android by following the links below.

GooglePlay

Appstore

Gorilla Safari

Gorilla Safari VR

Gorilla Safari

Ian Redmond takes us on a Virtual Gorilla Safari around the world in a 360-degree documentary on Great Apes and various species of Primates. This Virtual Safari was brought to us by the Born Free Foundation which is a charity that was founded in 1984 by actors Bill Travers and Virginia McKenna.

 

Born free aims to give every animal a chance at a fulfilling life and they regularly rescue them from terrible conditions send them to amazing sanctuaries. These animals include big Cats, Primates, and Elephants.  Born Free also focus on Conversation and Education which is where this amazing VR App finds it’s niche.

Gorilla Safari VR

This App is very easy to use and is loaded up with information on each Species of Ape in various locations in both Africa and South East Asia. You can learn things such as primates can catch ebola through to other interesting things such as Gorilla’s love Banana plants, not so much the fruit, though.

GooglePlay

 

Appstore

The app contains amazing 360-degree images with multiple styles of navigation from clicking with your headset to gaze navigation. As you look around each 360 scene you have that scene narrated to you and you have the option to then click further into other area’s you want to learn more about. These extra areas will either be video or another image!

It really is an easy and fulfilling experience watching and learning, in fact, you almost feel like you are in the humid leafy jungles with them.

Who is this App for? Well everyone from Teachers and Students through to people like you and me that are interested in these amazing animals and their habitats.

This Gorilla Safari is designed to raise awareness for these animals as well as educate anyone that is interested in their environments and behaviors.

Here is a bit more information about this project on their site!

 

 

President Donald Trump 360 Degree Videos

Donald Trump

A fun post today. Let me make it clear, as an Australian I am not entering into politics of either side. My aim here is to showcase some content of President Donald Trump 360 Degree Videos.

This is all historic and relevant to what is happening right now in our world iaoaj7y. The best part, viewing this in your Google Cardboard Headset allows you to experience these things as if you were there.

Spotlight Stories

Google Spotlight Stories

Google Spotlight Stories

Google Spotlight Stories are the latest Virtual Reality Sensation and perfect for our Google Cardboard Headsets.

Google Spotlight Stories are simply innovating and immersive stories for Mobile Virtual Reality. It is funny, I say simply innovating! There is nothing simple about these amazing works of art!

You may have read about Pearl, which has been nominated for an Oscar! That is the quality we are seeing on Google Spotlight Stories. Who creates these brilliant Stories? The people behind this are purely very talented Artists and Technologists that enjoy creating Immersive stories.

These immersive stories however, can blow your mind!

Appstore

 

 

GooglePlay

 

 

Help.

This is AMAZING! Godzilla has nothing on this lizard! The effects, the movie and the main villain were just jaw dropping.

One of the best VR Immersive Stories I have seen in a long long time. A must watch!

Google Spotlight Stories Help

Rain or Shine

This Story begins in a bright wonderful town and features a girl with a pair of sunglasses. However, things do not go as you would think. A great fun story which shows that no matter how bad things can go, every cloud has a silver lining.

The Simpsons: Planet of the Couches.

This one starts off great, is it VR yet? No! Is it VR yet? No! Is it VR yet? Yes!!! It was great seeing our friends from the Simpsons in VR, not only was the whole family there but loads of other characters too. Although this is quite a short Story it is rich with content.

Wherever you choose to look you will find something that you were not quite expecting. Some of the signs at Planet Couches are quite clever too, with such clever pun’s on common phrases.

The Simpsons Couch World

On Ice

Wow! This is a visual feast! There is so much going on here, where to look coupled with a unique perspective of being in the middle of a performance!This illustrates perfectly where immersive and 360 content is heading, and it is very rich with content. All the way down to looking a Bear in the eyes at close

This illustrates perfectly where immersive and 360 content is heading, and it is very rich with content. All the way down to looking a Bear in the eyes at close quarters, right down from the tip of his nose! This is a must watch.

Google Spotlight Stories On Ice

Special Delivery

As with most 360 productions, this one is very clever. There is so much to see, looking into many rooms from outside, cats chasing birds! Oh, and the main show. I will not say much about that other than it is magical and Kids will absolutely love it.